February 10, 2022
Why creativity matters in marketing and how mind mapping can boost your marketing strategy
We’re exposed to hundreds of media messages every day making it increasingly more difficult for marketeers to cut through the clutter. Those that have it will use money in an attempt to get a leg up on their competition. But, those that are most successful are the ones who use creativity to increase their exposure.
Creative marketing is the generation and execution of communicating unique messages in an inventive way. This allows a message to be remembered, leading to higher brand recognition and consequently, increased sales. Creativity is the secret weapon to outsmarting, rather than outspending, your competition. Read on to discover how you can become more creative with your marketing to make a lasting impact in the marketplace.
How to generate creative marketing ideas
One key challenge for all marketeers is being able to continuously come up with new and original ideas. Mind mapping is a great way to generate creative and innovative campaigns you may have never otherwise considered. By using keywords, colour coding, and imagery to trigger associations in your brain, the unrestricted canvas of a mind map will ensure you arrive at some of your best ideas yet.
It may be beneficial to map out the most important and relevant marketing strategies to your business so you can see all the possible directions you can take. Remember: with mind mapping, all ideas are valid and a vivid imagination is encouraged. So, for example, you may want to map out all the possible marketing channels that you could utilise and the specific content each of those might include.
The next step would then be to take one of these branches (perhaps a channel or platform you are yet to experiment with) and expand upon this, covering all the possible ways in which you could use this channel. Make sure to do some research to further fuel your ideas. What are your competitors doing? What kind of marketing trends are you seeing? Mind mapping allows you to connect seemingly unrelated concepts, which could produce those all-important lightbulb moments of inspiration.
How to execute your creative marketing campaign
Now you’ve spent the time generating creative ideas, don’t let them go to waste. Creating a campaign checklist or step-by-step plan will ensure you action all the aspects of your campaign.
The most economical and efficient way to execute a marketing campaign is to produce content that can be repurposed across multiple platforms. By utilising your most valuable content in the best way possible, you’ll be able to make the most of the time and money you’ve spent on creating it. This will also ensure your campaign has a strong and consistent message. Whilst not all content will be suitable for all platforms, it’s important to understand that a well-rounded campaign will need to incorporate multiple marketing tools so that you can target customers from all angles and platforms.
A novel mind mapping format which is brilliant for implementing a 360° campaign is that of Radial Maps. They enable you to break down all the various stages of your marketing project in one complete circular ring, ensuring that no aspect is ever forgotten. To utilise this mind map structure most effectively, keep more general tasks towards the centre of your map, breaking these down into more detailed actions as you move further out. Structuring your campaign plan in this way will enable you to consider all aspects of the marketing strategy as a part of one bigger picture.
By introducing mind mapping to your marketing team, you’ll be able to expand your thinking and reach new and unique levels of creativity. With the power of the mind map, you’ll be able to utilise your resources in the best possible way to make your marketing campaign really stand out from the crowd.
Ready to maximise your team’s potential and implement your strongest marketing strategy yet? Let us know how in the comments, or ask others for some more mind mapping top tips for when it comes to marketing!